Share a Shoulder

I've never seen any promotion like this in my life!To promote their cell phone company targeted towards teenagers and young adults, this company had a 'Broad Shoulders' campaign. The whole idea was that shorter concert-goers could rent-a-shoulder to be able to see the show.

Sure beats platform shoes.

So the men stood around enticing young women with their red striped t-shirts and big shoulders. This was their promo video from the event. Overall, I'd say that was more effective than a promotional cell phone holder or case.