Charlie the Unicorn has Become an Advertisement?

For anyone who hasn't seen Charlie the Unicorn, you're missing out on a world of hilarity. YouTube capitalized on Charlie's viral success by integrating him into their recent advertising campaign for YouTube Live.

Being a huge fan of Charlie the Unicorn myself (and keeping the video handy on my mp4 player!), I instantly fell in love with this video. Even without knowing exactly what YouTube live is, I have the urge to run off to print up bumper stickers and pass the word along- solely for my love of Charlie and his endorsement!

Now that's a powerful campaign.