The Best Commercial Ever

The first time I saw this commercial I instantly copied the link and forwarded it to over 200 of my closest friends. I still laugh every time it makes it's way into my inbox.

Unfortunately, I don't really understand the promotion (explanations more than welcome). OIGC, a Canadian golf center put the ad out during it's first major campaign. While it attracted tons of attention I'm not sure it did a very good job of describing the product or service. Or maybe I just need simple things like advertisement messages spelled out on a banner.

Maybe some golf balls thrown in there would have helped?