Use Only What You Need

Denver, a city long known for its eco-friendly tendencies, is encouraging its residents to conserve less water and become a little greener. I really enjoy this campaign, entitled "Grass is Dumb", saying it won't miss being watered a few minutes less each day. One spot features what appears to be a car but is really a lawn mower, while another features an unpleasant visit from a dog. Overall, I think it's a cute campaign with an innovative approach to trying to get people to conserve.