Trojan's "Evolve"

I really like this Trojan commercial for the way it promotes condom use-- it doesn't lecture about the dangers of unprotected sex and the threat of STDs or pregnancy, so it's much more likely to be heard by its target audience. If Trojan continues this theme with the pigs, they'll really expand discreet promotional opportunities for itself (and avoid possible confusion with the USC mascot). I think putting promotional stickers of pigs in mens restrooms in bars would be a good step in expanding this campaign.