Project Natal

This video-- a demonstration of Xbox's Project Natal-- was the top viewed ad on YouTube last week, according to AdAge's viral video chart. The technology is pretty neat, but I feel like the people look like they're playing a giant game of charades because they're not holding anything. Xbox should take this promotional opportunity to create accessories, like custom sports equipment so that users can further connect with their brand-- both when using the system and when playing actual sports.