Sushi Escalator Creates Buzz for Shopping Center Restaurant

(Via: YouTube)

If you run a business in a local shopping mall, how do you grab attention for your brand if you are not in the popular food court area? The sushi restaurant know in Australia as Sushi Roll used promotional stickers on a escalator to capture the attention of shoppers and to draw attention away from the food court.

Nestea Promotion

If it wasn't for the promotional stickers placed on this dumpster, I would have thought these people were crazy. Filling up the dumpster with ice and something that is supposed to represent snow, and basically making a giant cooler to keep their Nestea Iced Tea cold was a cool promotion. It might have been better if they incorporated some real promotional coolers

Could a Promotional Hug Be The Next Big Promo?

Hugs are always nice to receive, especially when they are given away for free. But could free hugs be given away as promotional merchandising? Who's to say..Promotional Hug-vertising might be the wave of the future for promotional items. Even a promotional t-shirt imprinted with a free hug offer could generate buzz.