Ray-Ban - Never Hide

By popular demand, here's the video of Cutwater's earlier viral video campaign for Ray-Ban that we mentioned in our last post.

The video, which won a Cannes Cyber Lion in 2007, featured the antics of two friends as they caught sunglasses in increasingly ridiculous situations. The popularity of the viral video prompted Cutwater to come up with a sequel, Bobbing For Glasses. If you are interested in learning about the video trickery used to make the first video, check out Captain Disillusion's video response here.

Levi's - Jumping Jeans

If you are a frequent visitor of YouTube, chances are high that you have already seen this video of guys performing stunt jumps into jeans. With almost 3.5 million views in less than one month and additional plugs on television and print news, this video has garnered a degree of popularity and publicity that any amateur filmmaker would envy. But did you know it is really the work of professionals?

The video is actually the creation of ad agency Cutwater working on behalf of Levi's jeans. Viral advertising campaigns have always been hit or miss, with chances of failure sometimes increasing when major corporations are involved. In this particular case the attempt is so successful that it may affect the larger brand campaign.

Now, we're not entirely sure how that'll play out since the video itself makes no overt mention of Levi's. In fact without sites like Gawker catching the similarities to an older viral ad campaign, many of us might have never noticed. A likely scenario is that variations of this meme will soon be showing up in mainstream media, with Levi's branding next time. So, keep an eye out for more guys doing stunts with denim apparel on television and let us know if you spot one.

ASI Trade Show - PaperPro Stapler

Rob from Clik Clak was kind enough to give us this demonstration of the PaperPro Staplers at a recent ASI Trade Show. This compact and powerful promotional stapler can easily staple 12 sheets of paper with a press from a single finger, eliminating the frustration of having to use brute force. Customized and imprinted with a company logo, this stapler would make a nice corporate gift or employee incentive for your administrative staff.

Sexy Camera - Upskirt

Anyone involved in marketing and advertising is well acquainted with the marketing adage that 'sex sells' -- as a marketing strategy, it's so prevalent that it's barely possible to avoid seeing examples in everyday life. AMNewton21 have evidently embraced that strategy with enthusiasm in their latest promotion for the FX Network show, Sexy Camera.

The promotion (targeted at guys, naturally) involved a promotional sticker of a sexy model with a skirt attached in front of the soap dispenser lever. To get soap, one must put their hands 'upskirt,' creating the illusion that you are feeling up the model. I'll stop there and spare you the risqué metaphors that come to mind as I am sure you can imagine them yourselves.

I'll say that as a soap dispenser promotion, it probably works much better than the Hoff one below at drawing a male audience.



(Via: YouTube)

Neighbourhood Dance Works - Valentine's Burlesque

Who would have thought that a promotional item that is basically just a suction cup with some tassels and a label could generate so much excitement? Neighbourhood Dance Works proves once again that creativity and a good guerrilla promo concept is all you need to generate a lot of buzz.

Tasked with the challenge of promoting an upcoming burlesque show, Target came up with the idea of sticking pasties on paired parking meters. The resulting composition naturally conjured up imagery of female naughty bits and had passersby in giggling fits. The promotion was a rousing success, resulting in a sold out show. Check out the close up of the pasties at adsoftheworld.

(Via: YouTube)

Surfrider Farmers Market

Surfrider Foundation, a non-profit environmental advocacy group created this guerrilla promotion with the aid of the Saatchi & Saatchi ad agency. They managed to created a lot of buzz about their environmental mission by repackaging beach litter and displaying them as fresh produce at a local farmers market.

Each 'catch-of-the-day' featured a promotional sticker describing the damage caused by littering and directed interested individuals to the Surfrider website for more information.

SPSR Express - Free Running

The courier service, SPSR Express (sort of a Russian DHL), organized this free running event to promote their speedy deliveries. They wanted to show how dedicated and efficient their company is in carrying out their courier duties, so they recruited a team of parkour performers for this stunt.

The team of stuntmen, wearing promotional apparel demonstrates the extreme lengths they will go in delivering packages by racing through urban obstacles in creative ways.

Diesel Fuel For Life

Here's a video showing the setup and action at Diesel's guerrilla promotion stunt in Romania. The elaborate event was a launch party for the "Fuel for Life" line of fragrances and included props like yellow caution tape and promotional samples stuck onto promotional posters. Models clad in promotional apparel also carried distinctive bottles of fragrances, which they sprayed on passersby to sample.

The company seem to have spared no expenses in providing so many promotional giveaways, but judging from the crowd and their reactions, the cost of this promotional stunt will definitely pay off in the long run.