Friday, February 29, 2008

Light-Up Ads



This cool promotional electronic board is an electroluminescent transit advertisement for Nokia. The technology is paper thin, which makes these flashing and animated ads fully compatible with all conventional advertising structures.

Wednesday, February 27, 2008

Tissues Forever



A unique promotion that uses promotional stickers to demonstrate how long Kleenex tissues last. Placed on conveyor belts and escalator hand rails it appears that a never ending supply of tissues are available.

This promotion is similar to the DHL guerrilla promotion we featured previously. This time the promotion took place in Mexico. I think this is a very clever promotion that really gets to its target audience.

(Via: YouTube)

Friday, February 22, 2008

A Very Green Promotion



This video showcases EarthRehab, which is an environmental campaign that uses recycled plastic license plates. The proceeds from the go off to various benefit foundations, sanctuaries, and missions. Recycled products are increasingly becoming a staple of promotional campaigns due to their eco-friendliness.

Wednesday, February 20, 2008

Absolut-ly Tempting

i think everyone has had this experience before. You are standing at the airport waiting for your baggage to arrive. However, when was the last time you saw an open box with a single bottle of Absolut Vodka, tempting you to take it.

That is what the folks behind this Absolut Temptation guerrilla promo wanted you to do. They were trying to just get the product in your hands. Utilizing the conveyor belt that your luggage comes out on, and knowing all about the crowds at the airport this was the perfect promotion. Sometimes all you need is a promotional box.

(Via: YouTube)

Monday, February 18, 2008

PPAI Trade Show In Vegas


Here is some footage I forgot to show all of you from the PPAI Show in Las Vegas. They created a "rain chamber" to demonstrate the durability of some ShedRain promotional umbrellas. These great promotional umbrellas and ShedRain, rain gear are displayed really well.

This is exactly what doing a trade show is all about. It is about showing your brand and your products in the most effective and unique way to generate booth visibility and traffic.

Friday, February 15, 2008

Airlines Promo


Armed with promotional t-shirts this street team made this marketing campaign a real success. They were also ready to hand out round-trip ticket giveaways.

This street marketing team definitely made flysong.com proud.

(Via: YouTube)

Wednesday, February 13, 2008

Run For The Environment


This is a great eco-friendly promotion. A year long run around North America to promote environmentalism. It is called Run for One Planet.

This is a great eco-friendly promotion that could be kicked up with some promotional products. They could use some promotional performance apparel. They could even use some eco-friendly t-shirts made from bamboo. Bamboo is a sustainable material that does not put a great strain on the environment.

(Via: YouTube)

Monday, February 11, 2008

Watch Out For Those Bus Stop Promos


This is a really funny promotion. The point was to demonstrate how germs spread. The billboard "sneezed" and sprayed water at bus passengers who pressed the blue button.

This was a outdoor promotion for science world. Designed to increase curiosity about science topics. Maybe the billboard should have come with promotional tissues so that people could dry themselves off after getting sneezed on.

(Via: YouTube)

Monday, February 4, 2008

PPAI Show - Message Fan


Take a look at this really cool LED Message fan our team found at the PPAI trade show in Las Vegas. Bigger than the usually led fan, this item really drew attention to this booth.

What a cool way to light up your promotions!

(Via: YouTube)

Friday, February 1, 2008

Optimus In Lights

Here is a unique marketing campaign. The use of laser lights to promote your brand is perfect for a night time campaign. Then again you can always use a LED mini message fans for a less grandiose promotion.

It appears that Optimus wanted to demonstrate its light speed capabilities. The laser lights were an effective visual.

(Via: YouTube)