Think Outside the Box: Guerrilla Marketing

Check out this video that combines buzz animations with guerrilla marketing techniques to encourage companies to think outside the box when it comes to promotions. The video suggests that companies use free giveaways, street campaigns and web-based marketing to spark “buzz” amongst consumers. Here, DKNY gives away free samples of their perfume. They might also have considered giving away small promotional toiletry pouches with the gift to ensure that customers remember the brand.