Escalator Hair

How does he keep his hair looking so great? Let’s watch!

This guerilla promotion from Juice Salon is a great use of the mall’s escalators to show the hairstyling options existing at the salon. Using the mall escalators as somewhat of a PowerPoint presentation for the series of hair styles is a clever way to leverage the mall’s foot traffic.

I wonder if Juice Salon coupled this guerilla marketing campaign with giving out personal care promotional products.