Vauxhall - The Insignia Invades London

Vauxhall (Opel) wanted to give the launch of the new Insignia an otherworldly vibe. Some companies might just do a marketing stunt with people dressed up in promotional costumes or conduct a street marketing campaign handing out alien-shaped stress balls, but apparently, a simple campaign like that is just too low-key for this company.

Working with the public relations agency, Cow, Vauxhall introduced their newest car in a dramatic fashion by literally dropping the car out of the sky. The marketing stunt, conducted at the Tower Bridge at Potters Field in London, involved an elaborate setup that created the illusion of an mysterious UFO crash. The breathtaking climax to the stunt occurred on Monday when a crane lifted the UFO out of the crater and revealed the car hidden inside.