La Gazzatta dello Sport - Abandoned Baby Strollers

This guerrilla marketing stunt was part of the brand repositioning effort done by G-Com for La Gazzetta dello Sport, an Italian newspaper dedicated to covering sports. The stroller stunt followed a pink confetti marketing stunt that was unfortunately, not very successful. The strollers, with their baby sound effects, were far more effective in attracting attention.

The event might have been even more memorable if the marketing team had imprinted some newspaper-shaped stress balls with subscription information and left them in the strollers for passersby to take.