Be Careful With Your Brand Message

Candy can be a very effective promotional item to use as trade show and street marketing giveaways, but you'll probably want to avoid hiring 80's icons to shoot them at the recipients. This TV spot done by AMV BBDO for Mars might have gone viral, but any positive impressions of the spot will be tainted by the contention that it is homophobic. It's a good reminder of the dangers of not carefully controlling your brand message.