Thursday, June 26, 2008

Promotional Coffee - Latte Art


Imprinting a logo on a product's packaging is a very common strategy for maintaining brand visibility nowadays and coffee franchises like Starbucks and Dunkin' Donuts are no exception. Usually, the companies just limit their advertising to imprinting on the coffee cups, the insulating sleeve and the promotional coffee mug souvenirs, but apparently that is a little too passé for the guy who came up with this latte printing machine:




Pretty impressive, but unfortunately its a little bit on the slow side -- almost 3 minutes for an imprinting job? Any barista attempting to run one of these machines during the morning rush in NYC would find themselves dealing with an enraged horde of java-deprived zombies in a very short time. Even so, the commercial potentials are pretty high, so I wouldn't be surprised to see these machines popping up at Starbucks if they can speed up the imprinting jobs. Until then, the more traditional latte artists probably don't have to worry about losing their jobs:

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