To promote the July 6th premiere of Dexter's second season on FX channel, agency Torke launched a multi-faceted marketing campaign targeting several different audiences. A promotional kitchen wrap was sent to media outlets with the box painted to look like it's leaking blood. The plastic wrap was imprinted with the copy: “Dexter’s wrapping paper, due to its impermeability and adhesion, keeps the victim well wrapped and the floor free of blood splatter -- avoiding leaving clues and traces of any crimes.”
Additionally, a street team wearing promotional apparel with fake knives stuck in the back performed a bit of street theater in the streets of Lisbon by playing dead on the sidewalks. The marketing team handed out post cards and flyers in evidence bags to interested passersby. However, the most attention-grabbing marketing stunts are probably these urinals in Portugal that appear to gush blood when they are flushed. The promotional posters above the urinals are imprinted with the copy: "Do you see blood everywhere? Then this season is for you!” While not as large scale and ambitious as last year's Red Fountains promotion, those toilets are probably more startling and memorable for anyone not expecting to see the "blood."
(Via: Invisible Red)