Surfrider Farmers Market

Surfrider Foundation, a non-profit environmental advocacy group created this guerrilla promotion with the aid of the Saatchi & Saatchi ad agency. They managed to created a lot of buzz about their environmental mission by repackaging beach litter and displaying them as fresh produce at a local farmers market.

Each 'catch-of-the-day' featured a promotional sticker describing the damage caused by littering and directed interested individuals to the Surfrider website for more information.